RankUp’s Journey to Boost Organic Traffic by 171% Amidst the Pandemic
🚀 Challenges Faced by Throughline Group:
- Growing Organic Visibility: Competing in a saturated market for public speaking and media training, the challenge was to stand out and increase online visibility.
- Pivoting Strategies: With the onset of the pandemic, transitioning from in-person to virtual workshops required a significant shift in SEO strategy to capture a broader audience beyond New York City.
💡 Solution: Collaborative Approach
- Comprehensive Content Strategy: Throughline Group and RankUp teamed up to develop new service pages, a resource hub, and engaging blog posts targeting high-value keywords.
- User-Centric Content: By offering valuable resources and expert insights, the content strategy aimed to deepen trust with the audience and attract more organic traffic.
📈 Results:
- Organic Traffic Surge: Over a span of three years, organic sessions on the Throughline Group website skyrocketed by 171%, showcasing the effectiveness of the collaborative SEO efforts.
- Keyword Ranking Improvement: The total number of keywords ranking on the website witnessed a significant boost of 59% over a two-year period, enhancing search visibility.
- Conversion Spike: Online conversions surged by an impressive 325% from year one to year three, demonstrating the impact of the tailored content strategy.
🌟 Next Steps:
Moving forward, the focus will be on expanding the content strategy to include more industry-specific pages and leveraging Google Ads data to target high-converting industries effectively.
Explore more success stories and gain deeper insights into effective SEO strategies with RankUp’s SEO Case Studies.