Revitalising a Malaysian UX/UI Consulting Firm’s SEO Strategy
In March 2022, RankUp, an esteemed SEO company in London, embarked on a mission to overhaul the SEO content strategy for a client specializing in UX/UI web development consulting based in Malaysia. Despite having a blog, the client was not seeing significant organic traffic or impressions.
The Challenge 🛠️
The website’s content was plagued with several issues:
- SEO Optimization Gaps: Headers and meta-tags were not effectively optimized.
- Inefficient Keyword Usage: Critical keywords were buried in low-traffic case studies.
- Content Cannibalization: Blogs were competing against each other for the same keywords.
- Unutilized Keywords: Many primary and secondary keywords were overlooked.
- Poor Linking Structure: The blog pages lacked effective internal linking.
- Subpar Service Page Content: Content on service pages was not optimized for conversions.
Our Strategic Response 🔍
Comprehensive Content Overhaul
- Detailed Audit and Brainstorming: Started with a thorough content audit followed by brainstorming sessions to pinpoint key issues.
- Targeted Keyword Research: Conducted extensive keyword research along with a content gap analysis to identify opportunities.
- Content Clustering: Implemented a content cluster strategy, focusing on:
- Pillar Content: Developed robust pillar content centered around primary informational keywords.
- Supporting Content: Produced related content utilizing long-tail keywords.
- Internal Linking Revamp: Redesigned the internal linking structure to enhance SEO flow towards high-conversion pages.
- Service Page Optimization: Enhanced service pages with transactional keywords aimed at boosting conversions.
Results 📈
After a dedicated effort spanning over two months, the results began to materialize:
- Increased Impressions: Impressions picked up significantly by mid-May, continuing to rise steadily.
- Enhanced Rankings: The client achieved first-page rankings on Google for numerous competitive keywords, with several reaching the number one spot, outperforming strong competitors.
Key Takeaway
Content truly reigns supreme in the world of SEO. With a strategic, respectful approach to content, led by RankUp’s expert guidance, any brand can see significant improvements in SEO performance and online visibility.