Boosting a Malaysian Event Equipment Rental Site’s SEO
In July 2022, RankUp, a leading SEO company from London, partnered with a Malaysian company specializing in event equipment rentals to enhance their online visibility. The goal was clear: attract more visitors seeking event management solutions in a market rebounding from COVID-19 challenges.
Our Strategy 🛠️
Initial Focus
- On-Page Optimization: We fine-tuned the most crucial service pages to ensure they were fully optimized for search engines.
- UI/UX Enhancements: Addressed and corrected user interface and user experience issues to improve site engagement and retention.
- Technical SEO: Conducted comprehensive SEO audits to boost overall site performance.
Content and Links
- Internal Linking: Identified a gap in internal linking between blog content and service pages, and implemented a strategy to improve SEO equity flow to key pages.
- Competitor Analysis: Analyzed competitors to pinpoint content opportunities and gaps.
- Content Creation: Developed a monthly schedule for publishing informative articles and refreshed old blogs with updated content and strategic internal links.
Results 📈
Ranking and Visibility
- Improved Rankings: Key keywords climbed from pages 2 and 3 to page 1 on Google.
- New Keyword Success: Newly targeted keywords began ranking, with some reaching page 1 shortly after being indexed.
Traffic and Engagement
- Clicks and Impressions: For non-branded keywords, clicks surged by 168.31% and impressions by 110%.
Conversion Wins
- Lead Generation and Conversions: The enhanced visibility not only brought in more leads but also converted them effectively, adding substantial value to the client’s business.
Conclusion
Under the experts guidance of RankUp, this SEO project not only improved the website’s traffic and user engagement but also significantly increased its conversion rates. This case study exemplifies how targeted SEO interventions can lead to remarkable improvements in both visibility and business outcomes.
For more insights into effective SEO strategies that deliver real results, explore further case studies and learn how your business can benefit from expert SEO optimization.