Unlocking AdvancePoint Capital’s Potential with RankUp
🚀 Achieving Remarkable Results: Over 4X Increase in Organic Leads
📈 Domain Authority Soars: Boosted from 20 to 28
🔍 Keyword Success: 200% Surge in Organic Keyword Rankings
Who is AdvancePoint Capital?
AdvancePoint Capital offers a fresh alternative to banks and the SBA for small business loans. With a nationwide presence, they specialize in financing for various sectors like restaurants, retailers, manufacturers, and medical providers.
Challenges Faced
- Finding Value: AdvancePoint Capital sought a partner that could genuinely enhance their search rankings to drive more organic leads.
- PPC to SEO Shift: Looking to cut PPC costs and invest more in SEO, especially considering the high CPC in their industry.
- Competing in a Crowded Market: Amidst a sea of loan providers, standing out and attracting the right audience was a significant challenge.
Solution
To tackle these hurdles, a robust SEO strategy was devised. This involved optimizing existing pages, creating new ones targeting lucrative keywords, and building authoritative backlinks to boost visibility.
RankUp meticulously identified high-opportunity keywords and optimized pages accordingly, yielding tangible improvements in Google rankings. Additionally, a comprehensive link-building campaign was launched, elevating AdvancePoint Capital’s domain authority.
Results
- Organic Leads Skyrocket: Organic leads surged by over 4X in just four months, demonstrating the effectiveness of the SEO overhaul.
- Keyword Triumph: Organic keyword rankings witnessed a remarkable 200% growth from March to October, driving increased organic traffic and visibility.
- Enhanced Authority: Domain authority saw a significant boost, jumping from 20 to 28, reinforcing AdvancePoint Capital’s credibility.
Conclusion
Through strategic SEO interventions, spearheaded by RankUp, AdvancePoint Capital witnessed a remarkable transformation in their online presence. By focusing on targeted keywords, optimizing pages, and building quality backlinks, RankUp’s team at AdvancePoint Capital successfully propelled the company to new heights, ensuring long-term success in a competitive landscape.