Overview
In June 2023, RankUp, an SEO company based in London, took on a challenging project with a SaaS company experiencing a downturn in web traffic. Through bespoke SEO strategies, the goal was to revitalise their web presence and boost user engagement.
SEO-Focused Approach 🚀
- SEO Discovery Workshop: Understood the client’s brand, offerings, and target keywords.
- Content Audit: Identified gaps to improve existing content.
- Keyword Mastery: Conducted extensive research and competitor analysis to develop a robust keyword strategy.
- Content Optimization: Refreshed content to align with user intent and the buyer’s journey.
- Internal Linking Strategy: Improved SEO equity flow to enhance conversions.
- Trust Building: Ensured content demonstrated Expertise, Authoritativeness, and Trustworthiness (E-A-T).
Results That Speak Volumes 📈
- Impressions: Skyrocketed by 98%, enhancing site visibility.
- Clicks: Increased by 179%, driving more user interactions.
- Keyword Success: Achieved a significant uplift in rankings for high-volume keywords.
Conclusion
The targeted SEO strategies employed by RankUp not only stabilized but significantly boosted web traffic for the SaaS client. This case study demonstrates the power of tailored, SEO-structured content marketing in turning around digital engagement metrics effectively.