How a Hospital Brand Achieved 455% Increase in Clicks Using Topical Authority
Insight by RankUp, Acclaimed SEO Company in London
In January 2023, we partnered with a leading hospital brand in Malaysia to enhance their digital presence through a targeted SEO approach. Despite an initially robust setup, a dip in organic traffic revealed the need for a more strategic intervention.
🎯 Strategic Overview:
- Meta Optimization: Started by refining meta tags with context-rich phrases to align with Google’s NLP algorithms.
- Behavioral Analysis: Conducted deep dives into user behavior and search query semantics.
- Search Intent Mapping: Developed a hierarchical structure of queries based on user intent.
- Comprehensive Keyword Research: Focused on identifying primary and secondary keywords that encompass both direct queries and related topics.
- Topical Authority Development: Created a detailed topical map to dominate in relevant keyword areas.
- Content Excellence: Rolled out high-quality, informative content tailored to the hospital’s services.
- SEO-Smart URL Hierarchy: Structured URLs to reflect topic authority logically.
- Internal Linking Framework: Designed to ensure a seamless flow of SEO equity across key pages.
- Expertise Showcase: Enhanced EEAT by adding expert bios, increasing the site’s credibility.
- Structured Data Utilization: Employed schema markup to provide clearer context to search engines.
📈 Results Achieved:
- Impressions: Soared by over 200% within two months of strategy implementation.
- Clicks: Skyrocketed by 455%, dramatically increasing site engagement.
- Conversion Metrics: Goal completions surged by 275.00% and conversion rates by 203.37%.
- SERP Dominance: The hospital now ranks as a top authority in its field within Malaysia, capturing Page 1 rankings and featured snippets for key terms.
🔍 Conclusion:
This case study underscores the potent impact of a well-orchestrated topical authority strategy in the healthcare sector. By focusing on detailed user research, strategic content placement, and robust SEO practices, we were able to significantly elevate the hospital’s online visibility and interaction rates.
For more insights into how targeted SEO can revitalize your brand’s digital footprint, check out other success stories at RankUp’s SEO Case Studies.
This journey not only highlights the importance of adapting SEO strategies to market needs but also illustrates the transformative power of integrating structured data and topical depth to achieve remarkable growth in a competitive landscape.