Introduction
Discover how a strategic overhaul of an e-commerce PPC campaign led to a dramatic reduction in lead costs and a significant increase in lead volume. In this case study, us, RankUp, an SEO company based in London, will outline the key changes and tactics we implemented to achieve these impressive results.
Campaign Overview:
- Duration: 3 months
- Monthly Budget: $499
- Reduction in Cost per Lead: 85%
Background:
The client, a high-end home goods retailer with products priced from $5,000, was struggling with high lead costs. Despite having a sophisticated e-commerce setup, their conversion from leads to sales was inefficient, leading them to seek our expertise.
Initial Audit – Identifying Opportunities:
Our first step was a thorough audit of their existing PPC campaign. We discovered several inefficiencies, including poorly targeted ads and suboptimal bid strategies. The client was overpaying for underperforming ads, a common issue in unchecked PPC campaigns.
Strategic Adjustments:
- Refined Keyword Targeting: We refined the ad campaigns to focus on high-intent keywords tailored to very specific buyer interests.
- Ad Copy Optimization: Each ad was personalized to reflect the unique selling points of the products, increasing relevance and engagement.
- Enhanced Bid Management: We optimized bids to focus on converting times and demographics, reducing wastage on non-performing ads.
Results:
By the end of the campaign, the client saw:
- Lead Cost Reduction: Decreased by 85%, saving thousands in monthly ad spend.
- Lead Volume Increase: Six-fold increase in monthly lead count due to more targeted and compelling ad placements.
Why Work With Us?
As demonstrated in this case study, our approach goes beyond simple tweaks. We delve deep into data, rethinking and restructuring campaigns to align closely with the client’s business objectives and market dynamics. Whether you’re looking to enhance your PPC campaign or overhaul your SEO strategy, We bring expertise and a commitment to achieving measurable results.
Interested in Enhancing Your PPC Campaign?
Let’s discuss how tailored PPC strategies can dramatically improve your cost per lead and overall ROI. Contact us today for a detailed analysis and a strategy session tailored to your needs.