Crafted by RankUp, London’s Renowned SEO Company
In early 2024,We had the pleasure of spearheading the SEO efforts for Peteani Home Improvement, a fledgling general contracting business based in Saratoga Springs, New York. Starting from the ground up, we faced the challenge of establishing a robust online presence in a competitive local market.
🔍 Key Strategies Employed:
- Local Business Verification: Successfully set up and verified Google My Business and Bing Places for Business accounts, crucial for local visibility.
- Google My Business Optimization: Tailored the business profile to resonate with the local market in upstate New York, including detailed service descriptions and regular updates.
- Website Enhancement: Overhauled their Squarespace website, optimizing it for local SEO with dedicated service pages enriched with client-provided content and imagery.
- Entity Building: Collaborated closely with the client’s team to secure listings on relevant third-party sites, strengthening their online authority.
- Continuous Monitoring: Utilized Local Falcon to monitor the client’s local SEO performance, focusing on improving their Share of Local Voice (SoLV).
📈 Impressive Outcomes:
Within just two months, we achieved remarkable results:
- Expanded Online Visibility: The client now ranks for a broad spectrum of service-related keywords around their location.
- Enhanced Engagement: Significant improvements in local search rankings, with presence solidified on page one for multiple targeted keywords.
- Before and After Visualization: Heat maps from Local Falcon vividly display the dramatic improvements in local keyword ranking.
🛠️ Ongoing Optimization and Reporting:
- Proactive Adjustments: Weekly updates and syncs across Google and Bing, ensuring consistency and maximizing SEO impact.
- User Experience Focus: Made strategic CSS adjustments to improve the site’s mobile responsiveness and overall aesthetic.
- Advanced Tracking Setup: Implemented Google Analytics and form submission tracking to measure and refine our approach based on actual user interactions.
📞 Collaborative Success:
The open communication with Mike and his team and their willingness to embrace recommended SEO strategies accelerated our timeline for seeing tangible results, with significant improvements noted as early as the first month.
This case study highlights the transformative power of dedicated local SEO efforts and the importance of a holistic approach to digital marketing. For more insights into how tailored SEO strategies can revitalize your business’s online footprint, explore further at RankUp’s SEO Case Studies.
Through strategic planning and execution, we didn’t just meet our goals—we exceeded them, establishing a strong foundation for the client’s ongoing success in the competitive world of general contracting.