Facilitated by RankUp, London-based SEO Agency
This case study unveils the transformative journey of an e-commerce site that, under our guidance, achieved a phenomenal increase in organic traffic within just 12 months. Let’s delve into the strategic SEO processes that propelled an online store selling mid-range products from near invisibility to remarkable visibility.
Campaign Overview
- Duration: 12 Months
- Monthly Budget: $2,000
- Organic Traffic Outcome: 2,307 visitors
- Organic Keywords Achieved: 3,591
Initial State
Initially, the site was heavily reliant on paid traffic, barely making a mark in organic searches. The client’s initial engagement with SEO was tepid, relying on piecemeal services without a coherent strategy.
Our Strategic Approach
1. Comprehensive SEO Audit:
- Assessed the site to identify and rectify any barriers to ranking, focusing on enhancing site structure and content visibility.
2. Targeted Keyword Research:
- Easy Wins Analysis: Identified 76 potential keywords ranking on the lower rungs of page one to page three, which could be optimized for quick gains. These keywords spanned across product pages, category pages, and blog posts.
- Competitive Gap Analysis: Analyzed competitors to uncover 31 key terms they ranked for which our client did not, focusing on filling these content gaps with high-value keywords.
3. Content and SEO Execution:
- In the first three months, we maintained a consistent strategy that balanced content creation and link building:
- Content Development: Commissioned monthly batches of SEO-optimized, long-form blog content that targeted high-priority keywords.
- Link Building: Implemented a HOTH Foundations Medium package to build in-content links focused on ‘easy win’ keywords with diverse anchor text.
Results
The strategic overhaul not only enhanced the site’s SERP visibility but also substantially increased organic traffic:
- From a baseline of 100 monthly visitors to 2,300 within a year.
- Organic keywords expanded from near-zero to 3,591, marking significant progress in SERP standings.
Going Forward
With a robust base of detailed, informative content in place, our next steps involve focused link building to further enhance rankings. The content’s depth allows for more strategic internal linking, boosting the site’s overall SEO strength.
Key Takeaway
Investing in comprehensive, long-form content significantly boosts e-commerce SEO by enhancing site authority and keyword reach. This strategy, coupled with smart link building and continuous SEO refinement, unlocks substantial organic growth.
Ready to Elevate Your E-Commerce Site?
Partner with RankUp to harness the full potential of SEO tailored to your business needs. Explore more about our services and success stories at RankUp’s SEO Consultancy.
Let’s transform your online presence and achieve the visibility your e-commerce business deserves!