Presented by RankUp, your trusted SEO Company based in London
Dive into this detailed case study where we significantly increased the online visibility and traffic for a SaaS company through a meticulously crafted SEO strategy. Despite the niche market and high-cost-per-click keywords, our approach led to an impressive rise in both traffic and potential revenue.
Campaign Overview
- Duration: 3 Months
- Monthly Budget: $5,000
- Estimated Traffic Value: $9,300 per month
- Organic Traffic Growth: 868 unique visitors
Background
The client operates in a highly competitive SaaS sector where each new contract could potentially be worth over $100,000 annually. The primary challenge was the low search volume of highly valuable keywords, some costing up to $130 per click in PPC campaigns. Our goal was to enhance their organic reach and capture more high-value clients.
Initial SEO Audit
Our partnership began with a comprehensive audit to assess the site’s health and existing SEO performance. Key findings included:
- No penalties or major issues but a lack of sufficient authoritative links.
- An underutilized content strategy that failed to leverage potential keyword rankings.
Keyword Research Strategy
- Quick Wins Analysis: Identified 114 terms with low monthly searches but high potential due to their lucrative nature, mostly ranking on pages 2 and 3.
- Competitive Gap Analysis: Revealed 301 keywords that competitors were ranking for but our client was not, presenting opportunities for targeted content creation.
SEO Strategy and Execution
Monthly Breakdown:
- Month 1:
- Two guest posts targeting easy win keywords.
- One HOTH Foundations Medium package for diversified anchor text linking.
- One 1000-word blog post focusing on identified content gap keywords.
- Month 2:
- Similar strategy with new sets of keywords to avoid repetition and saturation.
- Month 3:
- Continued the strategy with further diversified guest posts and another high-quality blog article targeting new content gap keywords.
Results
Within just two months, not only did we observe a significant spike in keyword rankings, but the estimated organic traffic value surged, reflecting directly in potential revenue increases. The graph below highlights the steep rise in rankings across various high-value keywords.
Key Takeaways
- Link Building: A robust link-building strategy was crucial in driving up the site’s authority and keyword rankings.
- Content Strategy: Long-form, well-researched content helped address gaps and positioned the client as a thought leader in their space.
- Consistency and Patience: SEO is a long-term investment. Consistent effort over months is critical to achieving sustainable growth.
Moving Forward
As we continue with the SEO campaign, we expect to see even more pronounced results from the ongoing efforts. The initial three months have set a solid foundation for continued success.
Thinking about enhancing your SaaS platform’s SEO? Contact RankUp, a seasoned SEO company in London, to discuss how we can drive significant growth for your business too. Check out more of our results and comprehensive strategies at RankUp’s SEO Consultancy.
Elevate your SaaS platform’s performance in the digital space with bespoke SEO strategies that deliver.