Achieving Top Rank in Travel & Tourism SEO
Introduction
Discover the successful journey of a travel and tourism company that catapulted from obscurity to dominating Google’s first page, thanks to our meticulous SEO strategies, spearheaded by London-based SEO company RankUp.
Campaign Overview
- Duration: 4 Months
- Monthly Budget: $2,500
- Organic Traffic Achieved: 10,216 monthly visits
- Keywords Ranked: 25,632
Background
Tasked with elevating a guided tours website, we focused intensively on link building, complementing the client’s robust content creation team. Starting with modest traffic, our strategies have significantly enhanced online visibility and user engagement.
Audit and Initial Setup
Upon reviewing the site’s initial metrics and backlink profile, we discovered a well-maintained website with no penalties, poised for growth. Previous efforts included targeted link building which set a solid foundation for our advanced strategies.
Strategic SEO Execution
- Keyword Optimization: We identified 926 potential ‘easy win’ keywords ranked between positions 4-30, ripe for optimization.
- Competitive Gap Analysis: Revealed 92 crucial keywords that competitors capitalized on but were missing from our client’s strategy. This insight allowed the in-house team to develop targeted content, effectively closing the gap.
Link Building Campaign
Focusing on diversifying anchor texts to avoid penalties associated with over-optimization, our monthly campaigns included:
- 12 DA20 Link Outreaches
- 2 DA30 Link Outreaches
- 2 DA40 Link Outreaches
Using natural, benign, and LSI keywords for anchor texts, we ensured a rich, varied backlink profile.
Impressive Results
Over the campaign period, we achieved a remarkable increase in keyword rankings and a traffic value estimated at $26,000 per month, positioning the client at the forefront of their industry.
Conclusion
This case study underscores the efficacy of sustained SEO efforts, particularly the synergy between high-quality link building and internal content development, crafted under the guidance of RankUp.
For tailored SEO strategies that resonate with your business needs and drive significant results, consider diving deeper into our services. Let’s discuss how we can elevate your site’s performance with a free strategy session today.
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