Transforming a Singaporean Rental and Coworking Space’s Online Presence
In March 2021,RankUp,our London-based SEO company, embarked on a mission to overhaul a poorly optimized website for a client in the bustling rental and coworking space market of Singapore.
Initial Challenges 🚧
- SEO Unfriendliness: The site struggled locally, failing to rank for critical non-branded keywords.
- Technical Setbacks: Issues ranged from 404 errors to duplicate metadata and problematic sitemaps.
- Poor Content Depth: Existing content was too thin to compete for valuable niche keywords.
- UX/UI Limitations: The site’s design did not support an optimal user experience, affecting conversion potential.
Our Strategic Overhaul 🔧
- Platform Upgrade: Migrated the site to WordPress to leverage SEO-friendly features.
- User Experience Redesign: Enhanced UX to boost visitor engagement and conversion rates.
- Content Revitalization:
- Power Pages Optimization: Focused on non-branded, high-value keywords to broaden reach within the niche.
- Epic Blog Creation: Developed comprehensive blog posts tailored to the searcher’s intent.
- Content Refresh: Updated existing articles and added new, high-quality content based on thorough competitor research and keyword analysis.
Impressive Outcomes 📈
- Visibility and Clicks: Noticed an immediate uptick in site visibility and user engagement.
- Sustained Traffic Growth: Each month saw a rise in organic users and sessions, with the trend continuing upward.
- Expanded Keyword Ranking: The site began ranking for a wider array of crucial keywords.
The Bottom Line
Through a strategic rebuild and relentless focus on SEO, user experience, and compelling content, RankUp not only enhanced the site’s traffic but also significantly increased its sales potential. The improved content strategy effectively addressed customer queries, better preparing them to engage with the client’s services.