Crafted by RankUp, SEO Company in London
In this detailed case study, we delve into how strategic SEO initiatives orchestrated a remarkable 10-fold increase in traffic for an e-commerce client under our HOTH X managed SEO program.
Overview
- Campaign Duration: 12 Months
- Monthly Budget: $2,500
- Organic Traffic Increase: From negligible to 4,712 monthly visitors
Background
Established in late 2013, the client’s site had developed substantial content over the years but failed to attract significant traffic. Our objective was to unlock the site’s potential and dramatically enhance its visibility and visitor numbers.
SEO Audit
Our first step was a thorough SEO audit to identify any fundamental issues:
- No penalties or over-optimization were detected.
- The site struggled to rank on the first page for its target keywords.
- Initial keyword positioning primarily outside the top 100 spots.
Keyword Research
We focused on uncovering hidden opportunities within the site’s existing framework, aiming for quick traffic gains:
- The site showed potential with a broad array of keywords just outside the top positions.
Strategy and Execution
Month 1:
- Two guest posts targeting “easy wins” keywords.
- HOTH Foundations Medium package for diverse anchor text strategies.
- A 1000-word blog post tailored to industry trends and informational keywords.
Month 2:
- Continued focus on “money keywords” with additional guest posts.
- Another 1000-word blog post targeting a strategically chosen money keyword.
Month 3:
- Increased anchor text diversity with branded guest posts.
- Content adjustments to target high-volume keywords identified in the content gap analysis.
SEO Results
By optimizing for easy wins and improving content relevance, we saw a dramatic rise in rankings. The targeted approach pushed numerous keywords onto the first page, resulting in a traffic surge.
Conclusion and Next Steps
In just three months, the client’s site experienced transformative growth, and with continued strategic SEO efforts, it is well-positioned for further expansion in its niche. We plan to build on this momentum by targeting higher-volume keywords and enhancing content depth.
For businesses looking to experience similar growth, RankUp, a seasoned SEO company in London, offers tailored strategies that align with your specific business goals and market dynamics.
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Let’s connect! We can help you navigate the complexities of SEO and unlock your website’s potential. Contact us today for a free strategy session tailored to your needs.