Skyrocketing Online Leads for a Car Dealership Using PPC Mastery
🎯 Overview
- Campaign Duration: 3 Months
- Monthly Budget: $500
- Leads Generated: 752
🚗 Background
Meet a bustling car dealership eager to drive more leads. Before reaching out to RankUp, a renowned SEO Company based in London, their PPC efforts were underperforming, despite significant ad spend. With expertise in transforming digital strategies, RankUp was tasked with overhauling their Google Ads to enhance lead generation efficiently.
📊 Initial Challenges
The dealership had previously invested over $70,000 in PPC with minimal impact. Their campaigns suffered from poor conversion tracking and lacked strategic focus, leading to wasted spend without the leads to show for it.
🛠️ Strategic Revamp
1. Rigorous Audit: RankUp initiated a comprehensive audit to correct tracking issues, ensuring each lead was accurately counted, eliminating false data skewing campaign insights.
2. Strategic Campaign Restructuring: The focus shifted to creating highly targeted ad groups and ad copy tailored to specific car types and consumer needs, enhancing relevance and click-through rates.
3. Localized Targeting: Ads were precisely targeted to the dealership’s geographic area to attract local buyers, optimizing ad spend for the best possible leads.
🏁 Execution
With the new structure in place, RankUp implemented:
- Focused Ad Groups: Each group targeted specific vehicle categories, ensuring ad copy matched the search intent of prospective buyers.
- Enhanced Ad Copy: Revised ad texts to directly address the searcher’s intent, increasing engagement and conversions.
- Optimized Landing Pages: Shifted from generic homepages to specific landing pages designed to convert, focusing on inventory viewing as a primary call to action.
📈 Impressive Results
Within just 90 days of campaign optimization, the dealership saw a dramatic increase in leads:
- Form Fills: 528
- Phone Calls: 224
- Total Leads Generated: 752
Additionally, the campaign drove over 1,033 site visits and recorded 84 actions for directions, proving the high engagement level of the targeted traffic.
🔍 Takeaway
This case study exemplifies how targeted PPC strategies, expertly executed by RankUp, can transform an underperforming ad spend into a high-return investment. The dealership not only reduced its cost per lead significantly but also multiplied its lead volume, showcasing the power of precise PPC management in the automotive sector.
📅 Want Similar Results?
Connect with RankUp today for a personalised strategy session and start transforming your digital marketing efforts!