By RankUp, London’s SEO Company
Overview: Navigating the Pandemic with Precision SEO
In the challenging times of COVID-19, an e-commerce sports retailer faced significant hurdles. Guided by London-based SEO company RankUp, the company saw an incredible increase in revenue by 192.05% and organic traffic by 185.53%. This case study dives into the strategic SEO measures implemented to achieve such phenomenal growth.
Challenges Encountered:
- Stiff Competition: The brand contended with well-established market leaders.
- Content Issues: Significant problems with duplicate content and keyword cannibalization affected the site’s SEO.
- Link Strategy Flaws: Both internal and external linking strategies were suboptimal, undermining SEO efforts.
Campaign Results:
- Organic Traffic: Increased by 185.53%
- Organic Revenue: Grew by 192.05%
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Detailed Strategies and Execution
🛠️ SEO Overhaul:
- Revamping Content: Refreshed old content to align with current SEO best practices, focusing on user intent and removing duplication.
- Enhancing Link Strategy: Overhauled both internal and external linking to improve site structure and authority.
- Technical Optimizations: Addressed site speed issues, core web vitals, and other technical SEO elements to enhance user experience and search engine ranking.
Breaking Down the Approach
A Closer Look at the Strategy:
- Competition Analysis: Leveraged competitive insights to refine SEO tactics.
- Technical SEO Audit: Identified and rectified core technical issues that were holding the site back.
- Link Profile Cleanup: Improved the quality of the backlink profile by disavowing harmful links and cultivating new, beneficial connections.
Key Steps Implemented:
- Content Optimization: Targeted keyword cannibalization and refreshed stale content to boost relevance and engagement.
- Link Strategy Refinement: Developed a more robust internal linking framework and improved external link acquisition tactics.
Results and Business Impact
The strategic SEO initiatives not only propelled the site to overcome the initial downturn caused by the pandemic but also set a robust foundation for sustained growth, preparing the business for success in the post-COVID era.
- Traffic and Conversion Boost: The site’s daily search traffic and monthly transactions significantly increased, demonstrating the effectiveness of the implemented SEO strategies.
- Revenue Growth: The dramatic increase in monthly revenue highlights the direct impact of targeted SEO enhancements on the bottom line.
Conclusion: Mastering SEO During Unprecedented Times
This case study showcases how strategic SEO adjustments by RankUp, a skilled SEO company from London, can lead to substantial growth, even during challenging economic conditions. By focusing on core SEO principles and adapting quickly to the changing landscape, the e-commerce site not only survived but thrived during the pandemic.
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