A Google Core Update Recovery Case Study
By RankUpy, SEO Company based in London
Overview: Overcoming a Google Core Update Challenge
When the May 2020 Google Core Update hit, one of our e-commerce clients in the adult niche faced a significant setback. This case study, led by us, RankUp, delves into how we not only recovered from the update but also significantly enhanced the site’s performance. Our efforts led to a 90.6% increase in organic traffic and a 53.23% rise in organic revenue.
Initial Challenges:
- Confusing User Intent: The site’s content was misaligned with user expectations, leading to confusion for both users and Google’s algorithms.
- Misidentification as an Affiliate Site: Lack of clear E-A-T signals caused the site to be perceived as an affiliate rather than a legitimate e-commerce business.
- Toxic Backlink Profile: The site’s backlink profile was harming its credibility and search rankings.
Interested in how we turned things around? Book a consultation with RankUp today!
Strategic Insights and Execution
🔧 Comprehensive SEO Overhaul:
Our approach was multifaceted, addressing technical SEO, content strategy, and backlink profile simultaneously. Here’s how we did it:
- Clarifying User Intent:
- Conducted a detailed analysis to align the site’s content with the actual search intent of our target keywords.
- Optimizing Content for E.A.T:
- Enhanced the ‘Expertise, Authority, and Trust’ signals across the site by creating authoritative author profiles and improving content quality.
- Rehabilitating the Backlink Profile:
- Performed a thorough audit and disavowed toxic links while fostering new, high-quality backlinks.
Results and Business Impact
Post-recovery, the site not only regained its lost rankings but also saw substantial growth in traffic and revenue. Our strategic SEO efforts resulted in:
- Yearly Organic Traffic: Increased from 631,778 to 1,204,197 (+90.6%)
- Yearly Transactions: Increased from 4,377 to 6,163 (+40.8%)
- Yearly Revenue: Saw a significant rise of 53.23%
Conclusion: Building a Stronger Future
This recovery wasn’t just about regaining lost ground; it was about setting the stage for sustained growth. By addressing core issues and focusing on solid SEO foundations, we have positioned our client for ongoing success in a highly competitive niche.
Ready to Enhance Your SEO Strategy? If you’re looking to overcome a Google penalty or simply want to improve your e-commerce site’s performance, contact us today, RankUp. Let’s craft a strategy that not only recovers lost traffic but also attracts more engaged visitors and drives conversions.
Let’s get started on transforming your e-commerce success story.