An SEO Transformation by RankUp, your go to SEO Company in London
Overview: Dramatic Turnaround in eCommerce SEO Performance
In an ambitious effort to revitalize a floundering eCommerce site in the home maintenance sector, We, RankUp, employed a series of strategic SEO interventions. The campaign aimed to resolve significant technical flaws and optimize content, propelling the site from obscurity to a prominent market position.
Campaign Challenges:
- Technical Troubles: The site suffered from critical technical SEO deficiencies.
- Content Woes: A weak internal linking structure and rampant keyword cannibalization were stifling visibility.
- Performance Metrics: An astounding +73.00% in organic traffic and +28.43% in organic revenue.
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Strategic Insights and Implementation
🔧 Technical and Content Revamp:
Starting with a comprehensive SEO audit, the site revealed several key areas needing immediate attention—broken product pages, poor schema implementation, and security issues with mixed content. Addressing these not only cleared the way for better indexation but significantly enhanced user experience.
🛠️ Key Steps Implemented:
- Fixing Product Pages:
- Identified and corrected over 50 product pages that were inaccurately indexed but displayed as blank.
- Schema Optimization:
- Rectified existing schema markup to ensure rich snippets were accurately displayed, boosting CTR.
- Security Enhancements:
- Resolved mixed content issues, transitioning all elements to HTTPS to comply with security best practices.
- Breadcrumb Navigation:
- Introduced breadcrumb navigation to improve site structure understanding both for users and search engines.
- Content Optimization:
- Enhanced key landing pages and addressed thin content issues, aligning with user search intent.
Results and Impact
Post-implementation, the site experienced a monumental rise in traffic and revenue, showcasing the power of foundational SEO practices. Organic search traffic surged by 73%, with organic revenue seeing a significant uptick of 28.43%.
📈 Key Outcomes:
- User Engagement: Increased from 23,014 to 40,877 users.
- Session Growth: Sessions rose from 26,668 to 46,136.
Conclusion: Foundation First for Lasting Success
This case study underscores the importance of getting the SEO basics right—technical soundness and content optimization. While link building is essential, foundational SEO can yield substantial gains, setting the stage for more aggressive growth tactics.
Ready to Elevate Your eCommerce Site? Contact us, RankUp, to discuss how we can tailor a similar strategy for your business needs. Let’s turn insights into actions and drive your site towards unparalleled growth.
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