Heightening Online Presence for a Financial Consulting Firm by 332% in Impressions and 222% in Clicks
Expertly managed by RankUp, London’s SEO Company
In August 2022, a premier financial consulting firm in Malaysia reached out with the goal to drastically improve their SERP standings for targeted keywords. Despite the challenges posed by a recent Google algorithm update, our team was tasked to elevate their online visibility and drive substantial traffic to their site.
🚀 What We Did:
- SEO Revamp: Redesigned service pages to include SEO-optimized layouts and content that directly addressed searcher’s needs.
- Enhanced UI/UX: Overhauled site design and usability, enriching content and integrating user FAQs for a seamless user experience.
- On-Page Optimization: Refined all key pages to enhance their SERP performance.
- Keyword Strategy: Conducted extensive research to identify and target vital non-branded keywords relevant to the firm’s offerings.
- Content Clustering: Developed robust topic clusters to capture a wide array of searcher intents.
- Internal Linking: Optimized site architecture for effective distribution of SEO equity across crucial pages.
📈 Stellar Results:
- Impressions: Rocketed from 201K in February 2022 to 869K in February 2023, a growth of 332.38%.
- Clicks: Jumped from 7K to 22.6K in the same period, marking a 222.85% increase.
- Top-Ranking Keywords: Achieved top 10 rankings for 797 non-branded keywords across just two blog pages, driving highly relevant traffic.
- SERP Domination: Secured leading positions for targeted keywords, significantly boosting the firm’s online visibility.
🌟 Impact on Business:
This strategic overhaul not only enhanced the firm’s SERP positions but also led to increased conversions and revenue, proving the effectiveness of tailored content and precision SEO practices.
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