Overview:
In the spring of 2020, we embarked on a transformative journey with a burgeoning online pet food store based out of Singapore. Tasked with catapulting their market reach from local to global, our first step was transitioning their domain from a local “.sg” to a more universal “.com”. This strategic move was aimed at capturing a wider audience and enhancing their global presence.
Challenge:
The transition wasn’t without its hurdles. The Shopify platform, while robust, presented limitations in site optimization flexibility, particularly with sitemap configurations. Coupled with the site’s nascent stage, lacking substantial content and domain authority, our challenges were well-defined yet surmountable.
Strategies Employed:
- Domain Transition: Migrated the client’s site to a ‘.com’ domain to broaden their international reach.
- Content and Authority Building: We augmented the site’s content quality and quantity, focusing on enhancing EAT (Expertise, Authoritativeness, Trustworthiness) through collaborations with nutritional experts.
- SEO Enhancements: Conducted comprehensive keyword research for product and collection pages, optimized Google My Business listings, and continuously developed SEO-rich content to target non-branded keywords.
- User Experience Optimization: Refined the UX on product category pages to ensure a seamless shopping experience, thereby improving conversion rates.
Results:
From April 2021 onwards, the results were nothing short of spectacular:
- Organic User Growth: Achieved a 56.8% increase in organic users.
- Transaction Growth: Saw a 38.5% rise in organic transactions.
- Visibility Enhancements: Impressions and clicks rose by 23.9% and 57.5%, respectively.
- Engagement Metrics: Site CTR improved by 10.22%, with a notable 19% improvement in average search result position.
Conclusion:
This case underscores the power of strategic SEO in transforming e-commerce performance. Despite initial challenges, our relentless focus on tailored SEO strategies led to substantial gains in traffic, user engagement, and sales conversions.
Engage with Us:
Are you looking to replicate this success for your e-commerce platform? Contact RankUp, your dedicated SEO company in London, today to discuss how we can tailor our strategies to meet your specific needs and drive significant growth in your digital presence.