From Page 5 to the Top Spot – The SEO Strategy That Transformed a Local Brand

In 2025, ranking on Google isn’t optional — it’s essential.
But with hundreds of competitors, constant algorithm updates, and ever-changing search habits, how do local businesses stand out?

Simple: with smart, focused SEO that speaks directly to your customers — and to Google.

At Rank Up SEO Agency, we don’t just talk SEO.
We deliver it — one borough, one business, and one search result at a time.

Here’s how we helped a Manchester-based home renovation company go from invisible on page 5 to #1 in local search results — in less than 90 days.

🏗️ The Client: A Manchester-Based Home Renovation Business

Industry: Construction / Home Improvement
Location: South Manchester (serving Chorlton, Didsbury, and Stockport)
Goal: Get more organic leads, reduce reliance on expensive PPC
Challenge: Strong competition + weak web presence + no Google rankings

“We had a beautiful portfolio but weren’t showing up on Google.
Our phone only rang when we ran ads — and that was draining our budget.”
— Client Quote

🔍 The Audit: What We Found

When we ran our SEO audit, here’s what we discovered:

🎯 The Strategy: What We Did to Help Them Rank #1

Our approach combined technical fixes, content creation, and local authority building:

✅ 1. Local SEO Focus: Pages for Each Area

We created SEO landing pages targeting:

• /house-renovation-didsbury

• /kitchen-remodeling-chorlton

• /loft-conversions-stockport

Each page included:

• Area-specific headings and keywords

• Customer reviews from that postcode

• Project photos & before-after galleries

• Local schema and internal links

🎯 These helped the business rank for “renovation + area” searches — the highest-converting keywords.

✅ 2. Optimised the Google Business Profile

We overhauled the client’s GBP by:

• Updating categories & service list

• Uploading geo-tagged photos from jobs

• Adding business hours, service areas, and attributes

• Writing keyword-rich descriptions

• Starting a weekly posting strategy

• Encouraging reviews after every completed job

📍 Within 30 days, they ranked in the Google Map Pack for “house renovation Manchester.”

✅ 3. Created a Blog That Educates & Converts

We published 4 blog posts over 60 days:

• “How Much Does a Loft Conversion Cost in Manchester (2025 Edition)”

• “Renovating in Didsbury? Here’s What You Need to Know”

• “Top Kitchen Design Trends in Stockport This Year”

• “When Is the Best Time to Renovate Your Home?”

These blogs:

• Drove long-tail traffic

• Showcased expertise

• Linked internally to key service pages

📈 One blog ranked #2 for “loft conversion cost Manchester” within 45 days.

✅ 4. Built Local Authority Backlinks

We secured backlinks from:

• Local Manchester directories

• Chorlton and Didsbury community blogs

• A guest post on a local property investment site

• A partnership listing with a Manchester interior design studio

This increased trust and domain authority, which helped all pages rank better.

✅ 5. Fixed Technical SEO Issues

We improved:

• Mobile speed (cut load time from 6s to 2.1s)

• Image compression

• Broken links

• Structured data/schema markup

• Meta titles & descriptions (with CTR-boosting copy)

📈 The Results: 90 Days of SEO, Big Wins

💡 Most of their new leads now come from Google organic and Maps listings — with zero ad spend.

💬 What the Client Said

“We used to feel invisible online.
Now we’re getting regular calls from people in our area who found us through search — and they’re the exact customers we want.”
— Client Testimonial

🛠️ Key Takeaways: How You Can Apply This Too

• 📍 Local SEO matters – optimise for your area, not just “London” or “UK”

• ✍️ Content builds trust – blogs and area pages boost rankings & authority

• ⭐ Google Business Profile wins – photos, reviews & service list = Map Pack power

• 🔗 Local links still matter – they’re harder to get, but they work

• 🚀 Consistency is key – we didn’t rely on tricks, just good SEO done right

🏁 Final Thoughts: Want Results Like This for Your Business?

This wasn’t magic. It was: ✅ Smart strategy
✅ Clean execution
✅ Local knowledge
✅ Real accountability

At Rank Up SEO Agency, we help UK businesses — from Manchester to Milton Keynes — rank higher, get more leads, and grow online with confidence.

🚀 Let’s Write Your Success Story Next

👉 Book a Free SEO Audit for Your Business
👉 View More Case Studies & Testimonials
👉 Explore Our Local SEO Packages

It’s your turn to Rank Up — and stay on top.